Note - This podcast has some advice that may be able to help you think about marketing your firm and/or yourself. Should you need a host, reach out to Bill. Should you need an editor, reach out to Mathew. Mathew Passy (@mathewpassy on Twitter), founder/owner of The Podcast Consultant stops by The Business Brew to discuss his career, how he started his business and became the person behind your favorite finance podcasts, the podcast industry generally, tips for appearing on podcasts, the business of podcasting, and much more. As you should know by now, Mathew produces this show. The Business Brew, and the listening base, owes him a big thank you for how this podcast sounds. This episode is sponsored by ⁠Stratosphere.io⁠.  ⁠Stratosphere.io⁠ is a web based terminal that has financial data, KPIs, links to filings, hedge fund letters, etc.  A key differentiator is ⁠Stratosphere.io⁠’s segment data and KPIs, which are triple checked for accuracy.  Stratosphere saves users time, enables easy comparisons between companies, and offers company specific metrics such as subscriber counts, numbers of locations, etc. Head over to ⁠Stratosphere.io⁠ for a free trial.  Should you want to sign up for a paid offering please use the promo code BREW for 15% off. Detailed Show Notes -  3:52 - How Mathew became The Podcast Consultant 13:30 - Why did the Wall Street Journal kill its first podcast network 22:00 - Starting a business 27:50 - What was the podcast business like in 2019 31:45 - How is the podcasting ecosystem evolving? 39:50 - Different monetization strategies of podcasting 48:15 - How have Mathew's thoughts about podcasting changed? 50:30 - What makes successful podcasters? 54:30 - Some advice Bill thinks is worth thinking about 1:00:00 - Meta dicussion 1:05:00 - Some advice on how to start a podcast 1:11:00 - Podcasts as internal communication 1:13:00 - What do the different hosting services offer? 1:18:30 - Onboarding with The Podcast Consultant