Prioritising purpose – How this ticketing company succeeded without traditional marketing
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Description
Calling their marketing ‘unconventional’ might be putting it lightly, because until recently, Humanitix hadn’t really done any marketing at all. Or at least, not on their own.
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Tech entrepreneur Hayley Saddington recounts the story that fuelled the early days of her first company, Halo Medical Devices, and explains how an entrepreneur’s purpose builds resilience.
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Published 10/16/24