In this week's episode of the Business of Data podcast, host Catherine King talks with Eugene Ras, Head of Data & Analytics, for multinational brewing and beverage company, Distell, about ensuring holistic data & analytics strategic alignment. In the discussion this week: How to handle the curve balls of business Using strategic alignment as the catalyst for prioritization of projects and products How historic information impacts future strategy, post-pandemic Influencing each business unit Real-time alignment Data & Analytics Culture, and handling demand management