In Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted by Demand Exchange’s Chairman, Justin Cooke, at Advertising Week New York, they explore the core belief that content is central to marketing and the importance of digital experience as a product. Islam emphasizes testing everything in marketing, the strategic approach to demand generation, and the balance between brand and demand. Islam also touches on the integration of AI in generating content, underscoring Optimizely’s vision to create a unified operating system for marketing that streamlines and enhances the whole marketing lifecycle.