Zoom is a communications platform that started with video as its foundation. It's known for being intuitive, user-friendly, scalable, and reliable. They launched the Zoom community in August 2021. As the Senior Manager for Global Community, Alexis has the role of strategizing, building, deploying, and growing the community for all zoom users across the globe. Launching the Zoom community included a specific role specialization approach, where someone on the team manages gamification, other user roles, design, analytics, content strategy, etc. They also focus on a consistent user and customer experience. Success metrics can be found differently depending on the purpose of your community, your target goals, and capturing the ROI. The Zoom community aims to deliver a happy experience to customers and provide them with a platform to collaborate and share success stories. When launching a community, strategize and prioritize, think long-term versus short-term, and focus on the end-user experience.