Startup Grind is the world's largest startup community of startups, founders, innovators, and creators, with over 600 chapters in 125 countries worldwide, which brings like-minded yet diverse individuals together to connect, learn, teach, help, build, and belong. Phin leads the community and partner success teams. The advantage of operating in the startup world is seeing the different trends as they develop. One of these trends that Startup Grind has been focusing on more recently is Web 3. The goal of community managers is building relationships person by person, city by city, product by product, and so on. Keep in mind the numbers, but focus on the relationships you can build. Managing the community at scale requires you to have community operations, systems, and processes to ensure that you can keep a consistent brand experience.