Today, we’re joined by Stephanie Louis, Senior Director, Community and Developer Programs at PegaSystems (Pega), a software company that crushes business complexity through intelligent automation while providing great customer service and experience. It's an open platform that comes with out-of-the-box solutions but also allows clients to expand on it. Communicating technology is a key responsibility of community managers in tech companies. Community is a product of your company, it’s not just a “sidecar”. It needs to be appreciated and managed like a product. Therefore, more team members are needed in individual roles for managing a community. They also need to help connect all internal departments (product, sales, marketing, and other teams) of the company involved in the community efforts. Internal programs help gamify, measure, track, and reward the contribution from the company’s teams to the community. Also consider qualitative metrics of contribution to the community when deciding on rewards for your members.