Today the lines are blurred for brands. With so much competition how do you know that your brand is reaching your audience? This week we dissect the five principles brand need to being authentic and being more appealing. STAY UP TO DATE ON EVERYTHING I DO Facebook – join to keep up to date on everything I do Instagram – my favourite place to share quotes and behind the scenes Twitter – for direct one to one conversations LinkedIn – my professional profile YouTube – watch episodes Medium – share my words here