The Massage Leader's Edge Shane Evans is the Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise with more than 135 Retreat locations across the U.S. and Canada. After experiencing back pain at age 19, she was only able to find relief through massage therapy but found it costly. This sparked a mission that would lead to the creation of Massage Heights – a brand focused on providing accessible, personalized wellness services for all. She transformed personal pain into a nationwide wellness revolution, then built a franchise empire in an industry traditionally considered a luxury. Shane’s story is one of resilience, vision, and the relentless pursuit of healing for herself—and now more than a million each year! She sits on the board of the IFA (International Franchise Association), is a Young Presidents Organization Member, and the ultimate girl mom to three wonderful daughters! What You’ll Discover in this Episode: Massage Heights CEO’s Entrepreneurial Journey. How to Channel Your Own Authentic Leadership. What Every Leader Needs to Understand about Franchising. The Biggest Obstacle to Overcome as a CEO. Three Ways to Personalize a Massage with Tech How to Build a Franchise with Empathy. LinkedIn Profile https://www.linkedin.com/in/shane-franson-evans-9964639/ Company Link: https://www.massageheights.com/ ----- Connect with the Host, #1 bestselling author Ben Fanning Speaking and Training inquires Subscribe to my Youtube channel LinkedIn Instagram Twitter