A conversation with James Kubik, CEO of Somewear Labs, a Silicon Valley startup revolutionizing critical communications for frontline teams, including military and outdoor recreation enthusiasts. Somewear Labs' innovative products, like their satellite hotspot and multi-network device Node, enable life-saving communications in the most remote and challenging environments. In this episode, James shares his journey from a tragic sailing accident to leading a company with a mission to save lives. Learn about the importance of culture, values, and leadership in today's complex world and how Somewear Labs navigates the challenges of a hybrid workforce and the macroeconomic landscape. 📅 Timestamps: 00:00 - Introduction to Somewear Labs and James Kubik 01:04 - James Kubik's journey to CEO and the mission of Somewear Labs 02:09 - The technology behind Somewear Labs' communication platforms 05:14 - The transition from consumer to enterprise/military focus 06:01 - The concept of smart routing in Somewear Labs' devices 07:17 - Decision-making as a CEO and focusing on impactful industries 09:02 - Managing culture and the hybrid workforce model 15:49 - James Kubik's reading habits and recommendations 17:02 - Defining company values at Somewear Labs 18:53 - The personal impact of Somewear Labs' life-saving technology 20:21 - Leadership influences and the importance of doing the right thing   🔗 Important Links:  Somewear Labs: somewearlabs.com  CEO.com: ceo.com 📚 What to Read Next: Remote Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace - Gustavo Razzetti (Amazon: https://amzn.to/3U5sPx7) 👤 About James Kubik: James Kubik is the CEO of Somewear Labs, a company dedicated to providing reliable communication solutions for teams operating in areas beyond the reach of traditional networks. With a background in engineering and a passion for the outdoors, James has led Somewear Labs to become a key player in critical communications technology. 📈 Stay Informed: For more insights from today's leaders, subscribe to CEO.com and follow us on our social media channels.