In this episode of the CEO.com Show, host Clint Betts interviews Amena Ali, the CEO of Optoro, delving into her extensive leadership experience and her current role at the helm of a company specializing in returns and reverse logistics. Amena shares her journey through the tech industry over the past 25 years, highlighting her progression from management consulting and various roles in marketing and finance to her current position as CEO. She details her entry into the software sector and her ascent to chief executive roles at several companies, emphasizing her strategic involvement in scaling businesses at critical junctures. During the conversation, Amena explains the operations of Optoro, which focuses on managing the complexities of returned goods in the e-commerce era. She describes the logistical challenges and innovative solutions involving machine learning and AI to optimize the reverse logistics process, ensuring efficient handling of returns, reducing environmental impact, and improving financial outcomes for retailers. The discussion also covers the broader implications of return policies on consumer behavior and the necessity of integrating advanced technology to handle the increasing volume of online shopping returns effectively. Timestamps: 0:00 - Introduction to the CEO.com Show with Clint Betts and introduction of Amena Ali, CEO of Optoro. 0:45 - Amena Ali discusses her 25-year journey through technology, highlighting her roles from management consulting to becoming CEO. 2:00 - Explanation of Optoro's role in returns and reverse logistics. 3:20 - Discussion on machine learning and AI's role in managing returns and optimizing logistics. 5:40 - Challenges and processes involved in handling returns, from quality checks to reintegration into inventory or other dispositions. 7:10 - The impact of return policies on consumer behavior and the necessity for efficient handling of returns. 8:50 - Broader implications of AI in enhancing customer experiences and optimizing return processes. 10:30 - Strategies to minimize fraud in the returns process using AI and data analytics.  12:15 - Amena shares her approach to prioritizing tasks and making impactful decisions daily. 13:50 - Discussion on reading habits and influential books. 15:30 - Amena talks about the culture within Optoro and the importance of team values. 17:10 - Amena discusses the role of empathy in leadership and the broader societal context. 19:00 - Closing thoughts and thanks to Amena Ali for her insights and participation on the show.