In this episode we will discuss how clinical and digital strategy are brought together using the national Clinical Framework. We will cover the importance of good clinical engagement, and the use of design principles as an approach to informing strategy, and how 'Informaticians' play a key roll in facilitating this. We're joined by Allan Wardhaugh, Interim Clinical Programme Director: National Clinical Framework.  The host for season 4 is Mark Jackson, Director of the South Wales Business School and co-director of the Leading Digital Transformation Intensive Learning Academy at the University of South Wales. To find out more about this podcast and our business services at USW visit https://southwales.ac.uk/business.