Digital Transformation isn’t just a tech project, it’s a people project.  Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.  In this episode Dr Louise Bright is joined by Paul Laughlin, an expert in data, analytics and insight leadership. Data tells us so much about the world we live in, the people and customers we work with and how we can develop and improve.  How can we use this to our advantage and make major improvements in business process, culture and customer experiences and ultimately move our businesses forward in the new world.  This podcast explores what data can tell us, what we should be doing with it to gain answers to questions about our business.