In this season we explore the concept of Design Thinking, with hosts Professor Jonathan Deacon and Phil Harfield. In this episode we will be discussing how customers are motivated and digitally empowered to seek out ‘meaningful’ experiences with organisations. As well as exploring how organisations can better use customer insights to drive change from within. We're joined by our guest, Paul Laughlin, Director of Paul Laughlin Consultancy. To find out more about this podcast and our business services at USW visit southwales.ac.uk/business