Everyone can be a “designer”. In this episode we discuss how to foster creativity amongst our teams. We explore strategies for creativity and serve a checklist for leaders who want to create a culture where ideas flow. We also talk about failure, and how it can be a breeding ground for innovation. Hosts Professor Jonathan Deacon and Phil Harfield are joined by Sophie Evan-Hughes, UX Manager at Confused.com. To find out more about this podcast and our business services at USW visit southwales.ac.uk/business