Welcome to the very first episode of The ChangeMakers, where we will interview marketing and product leaders to discuss one central theme: customer engagement campaigns, their goals (and challenges), and how they adopted marketing tech to solve those challenges and goals . The guests on the show will be sharing personal anecdotes and stories of how they solved some of these issues. So, it's not a show that will be talking at a very high level. These are real stories, real anecdotes, real learning, real success stories, and real failures. Who is this meant for? If you are a marketer or a product owner in a consumer brand, or just anybody interested in marketing and customer engagement and the intersection between technology and marketing, This is something that you should tune in to. We will be having a series of chat shows. In the first episode, we are joined by Aditya Mujumdar, the Digital Marketing Manager at Dubai World Trade Center, as he speaks to Ashwin SL, Global Senior Vice President of Marketing at MoEngage , about: his experience marketing superpower, memorable (and actionable) strategies, and other key takeaways from MarTech that you can benefit from. Key Highlights: 01:49 - Introduction, entry into marketing, early days of marketing 03:40 - Past experiences working with big companies and early-stage startups 06:43 - Marketing superpower and how it contributes to the business 10:06 - Adding a panda emoji in the ad headline increased CTRs by 20% in 8 weeks 14:00 - Optimizing for brand search was a big problem for FoodPanda 18:50 - Adjusting for the slump in sales using a mid-week mega sales strategy 23:30 - Campaign analysis to drive retention rate by 6% over 6 months 31:52 - Journey from basic to advanced customer segmentation 36:36 - Inside look at siloed data and how an advanced martech system helped 44:38 - Importance of competitive insights, analytics, and actionable intel in cricket and MarTech