“Gift Aid, yes people know about it (but) they still dont understand it… there is about £750m unclaimed in Gift Aid every year, split between smaller charities unable to claim or dont have the skills to do it and higher rate tax-payers not really understanding … how they could be claiming an additional 25% on the gross (donation) in their tax returns.” Our guest today is Anna Josse, Founder and CEO of Prism the Gift Fund. Prism is a UK-based charity that is changing the face of philanthropy. Prism’s mission is to increase the flow of funds into the charitable sector, through creating efficiencies in the process of giving. Prism offers a unique and straight-forward alternative to setting up a charitable foundation, enabling donors to give tax-efficiently without the administrative hassle. Since its inception in 2005, Prism has facilitated over £550m in donations to thousands of charities across the world. In this episode, we dive into the different services offered by Prism, including Donor Advised Funds and Collective Funds. We explore how their innovative approach is revolutionising mid to high level giving in the UK, and also discuss the rise of the Philanthropy Paradox. Anna shares her insights on how the UK charity sector can learn from the American approach to philanthropy, as well as her vision for making philanthropy accessible to all. Recorded February 2023.