For more information and to access David’s ebook, visit https://bit.ly/4dVl0le In this episode, I sit down again with David Richter, author of Profit First for Real Estate Investors. We discuss how to build a business that thrives, especially during challenging times, by focusing on what truly matters: profit. David shares powerful insights on managing cashflow, the importance of having reserves, and how business owners can avoid common financial pitfalls like wasting money on ineffective marketing or unnecessary subscriptions. We also talk about the critical role of CFOs in guiding visionaries and entrepreneurs to make better financial decisions, so they can achieve lasting success without sacrificing their personal peace of mind. Key Topics Discussed: Why cash reserves are crucial for business sustainability How to analyze your business expenses and cut unnecessary costs Marketing and personnel: the two biggest areas where businesses leak money The difference between building a profitable business and just scaling for the sake of growth Why it’s important to have a financial leader (CFO) to guide your business decisions David’s links https://www.facebook.com/thesimplecfo/ https://www.linkedin.com/in/david-simple-cfo/ https://www.instagram.com/simplecfosolutions/ https://www.instagram.com/thedavidrichter?igsh=MWdraDBwM3Q5MXlmcw== PASSIVE INCOME CALCULATOR: https://bit.ly/47fegMK