Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself. In this episode, we discuss: How to do less to achieve more The value in narrowing your niche. Completing the Crush/Cringe Analysis We suggest that you read the chapter and then come listen to this episode covering pages 25-40. Don't forget to use your ⁠Study Guide⁠ and ⁠Discussion Guide⁠ to get the most value out of book club! You can share your reflections with us over on Instagram --> ⁠@rlclockwork⁠ If you don't have your copy of the book yet, you can grab a ⁠physical, kindle, or audible version here.