Today I'm joined by two guests, Rose Jia and Hetal Patel. Rose is an award winning marketing and product leader who currently heads up lifecycle and launch marketing for Amazon's Prime Video. She and her team drive profitable growth across the customer life cycle through original and licensed content. She's also the creator of the Renaissance Marketer Mindset, a new way for marketers to guarantee growth and innovation. And her recent book is called The Renaissance Marketers Shortcut to Get Finance to Say "Yes, and". Hatal is a seasoned professional with over a decade at iHeartMedia. She's a trailblazer in leveraging diverse data sources to drive insightful connections between products, consumers, and advertising. With a background in clinical and cognitive psychology, she employs a blend of qualitative, quantitative, and advanced analytics methods to craft impactful narratives for iHeartMedia's marketing position.