My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, Europe, and New York. Throughout his career, he has led top-tier agencies, spearheading the launch of connection planning departments, managing global multinational clients, and leading winning pitches for well over $4 billion in new business. Duncan's strategic vision, media expertise, and ability to construct communication strategies that deliver against business objectives have been instrumental in rebuilding agencies from the ground up. Currently, he is the Global Chief Product Officer at Journey Further, one of the most admired and culture-focused performance brand agencies in the world.