This episode is the fifth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth focus on the part of the Flywheel that often creates the most fear and resistance for coaches: telling people how you work, how much it costs and how to pay you. It couldn’t be clearer that unless you do this, there are no clients to coach. And yet, so many of us are filled with fear, hesitance and/or ickyness when it comes to the money conversation. In this conversation, we’ll try to change that. We cover: Resources and tactics that can help you think about how YOU want to work with clients, and how to talk about that authentically. How to rewrite your stories about money. Why buying coaching for yourself will make ALL the difference to your money conversations.   How to change the default so that you tell more people how you work and how much it costs, instead of almost never doing that. Listen to the first episode in this series, giving an overview of the Flywheel and why it matters here:  https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business The second, about using connections to create coaching clients, is here: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals The fourth, focusing on creating insight, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals The next episode will be out soon – sign up to our mailing list here to be the first to hear about it: https://www.thecoachsjourney.com/subscribe To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel For more information about Robbie, visit https://www.robbieswale.com/ For more information about Ruth , visit http://www.daretorise.co.uk/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: The first episode in this series, giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals The fourth, focusing on creating insight for people, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel The Coach’s Journey videos page: https://www.thecoachsjourney.com/videos Rich Litvin – The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0 The Prosperous Coach and Rich Litvin: https://richlitvin.com/book/ Robbie’s brother, Ewan Townhead, on money: https://www.ewantownhead.com/money-is-not-what-you-think-it-is/ Jen Sincero – Yo