The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Julie Janson discusses the founding of the US Air Force’s Information Operations (IO) career field, professional military education, sending a message, and the need to keep pace with the ever-evolving information environment. Julie observes that IO and PSYOP practitioners are continually evolving engagement tactics; accordingly, large, cumbersome acquisition programs tend to be too slow and ineffective for today’s fast-paced fight. Julie also encourages IO and PSYOP practitioners to think outside the box and consider tradecraft from non-traditional sources–like magicians.  Research Question: Julie suggests an interested student examine: How might we develop tailored and actionable information strategies among the services while remaining integrated to account for a global information environment? Resources: Cognitive Crucible Podcast Episodes Mentioned #22 James Mulvenon on Our Peer Adversaries #174 Kara Masick on Assessment Insights from Program Evaluation US air force says fighter jet test is ‘coincidence’ after Trump’s Iran threat Language Enabled Airman Program (LEAP) [3-min Youtube] The Wisdom of Psychopaths: Kevin Dutton The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success by Kevin Dutton F.I.R.E.: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation by Dan Ward Link to full show notes and resources Guest Bio: Julie Janson is a US Air Force Information Operations officer, planner and strategist. She is a subject matter expert in Operations in the Information Environment (OIE) and IO. One of the founders of the 14F IO specialization. Lead author and tiger team lead of the Air Force’s OIE Strategic Plan. Graduate of the Multi Domain Operations Strategist Program.  About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at [email protected]. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.