Dean Attwell is the Owner and Chief Executive of Redditch-based Oakland International . Since being forced into cold chain following a radical change of business direction in 1999, Dean and his wife Sallie have never looked back, running one of the most unique and fast growing businesses in UK cold chain.  In this episode Shane and Dean talk about the importance of having the entrepreneurial drive to seize opportunities, how to marry business objectives with environmental and social conscience and the optimism we should all have about the value that people are ascribing to cold chain today.  We also couldn't pass up the opportunity to find out more about Dean's expeditions to both the North and South Poles.