Companies looking to bring breakthrough innovations to life need the right organizational structures and incentives in place. In his book Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries (St. Martin’s Press, March 2019), Safi Bahcall, a former biotech CEO who now helps organizations innovate, explains what that requires. In this episode, he talks with Erik Roth, leader of McKinsey’s innovation work globally, about why some great ideas changed the world and others failed to take off.