In today’s episode, Erik Roth, who leads our innovation work globally, discusses innovation in the context of developing markets with Ireena Vittal. Ireena has spent 30 years helping both multinationals and start-ups grow their businesses, especially in emerging economies. Today, she is one of India’s top advisers on innovation and growth, serving on the boards of some of the country’s largest institutions and assisting governments on issues related to urbanization and agriculture.