Today, I deviate from our typical policy discussion to learn lessons from the collapse of Mark Robinson in North Carolina. The reason we can’t even get our foot in the door to win on policy is because the fake conservative movement has a massive image problem with voters. I pick at an uncomfortable scab ailing the Republican Party, which is rampant morality problems that harm Republicans' image with hypocrisy. I offer both the strategic and theological case for building a movement only around those who live the lives of conservatives. Moreover, we need to move away from picking candidates based on superficial factors, such as race or viral moments, rather than a consistent track record of effectively living and fighting for our objectives.  Learn more about your ad choices. Visit megaphone.fm/adchoices