What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights. We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact. Join us as we discuss: The difference between tactical and fundamental insights and how to leverage eachDeveloping a high-level vision to guide team and individual decisions and innovationBuilding a powerful experience for your audience as the attention economy evolvesThe evolution of content research — and what it means for brands today