Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers. Join us as we discuss: Importance of personalization and tapping into direct customer insights to fuel successBuilding a customer engagement strategy tailored to your business’s digital and physical presenceRealistic personalization strategies to deliver the ultimate customer experienceThe building blocks of effective mobile experience personalization