“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era. We also discuss:Key considerations when approaching GenAIWhy the trend of feedback overload should be on your radar + how to prevent itHow the emerging area of emography can add depth and richness to insights work