To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.  Join us as we also discuss: How brand-side insights leaders can adopt a consultant mindsetBest practices + what to watch out for when working with insights from a strategic perspective The potential impacts of generative AI in the Insights world