In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.  In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives. We also discuss:  How to stop the insights function from being seen as a cost centerPractical strategies for building brand trust with consumersWhat early adopters can teach us about GenAI's impacts on consumer behavior