“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?” In this episode, we are joined by Global Head of Consumer Insights and Customer Experience  Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies.  We also discuss: How context and external factors are crucial to understanding changes in consumer behaviorWhy insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they poseThe importance of being open, curious, and brave in the insights industry