EPISODE 408: Have you ever struggled to find good housing while on work travel? We all did at some point. With all these mega projects going on around the country, workforce housing is a very serious challenge. But most people don’t realize that bad housing conditions significantly impact traveling workers’ morale, especially those in construction. So, how are we supposed to address this silent crisis? In this week’s episode, my co-host Nathan Wood and I have the pleasure of interviewing Yeves Perez, a branding expert turned innovative and visionary CEO. Yeves is the CEO of WorkBnB, a B2B SaaS platform providing workforce rental homes for millions of traveling workers in the U.S. Today, Yeves shares his journey and how a call from his mother led him to revolutionize short-term vacation rentals to workforce rentals, highlighting the importance of proper branding. We also talk about the broader impacts of such housing solutions on employee morale and talent recruitment and retention in construction, what makes WorkBnB different from other booking platforms, and much more. Let’s dive in! Key Takeaways:  Introduction (00:00) Meet Yeves Perez (01:23) From vacation rentals to workforce rentals (03:56) Market shifts and rental business strategies (08:06) What makes WorkBnB different from other rental platforms (11:13) Pivoting to mid-term workforce rentals vs. long-term (21:59) Improving traveling workers’ quality of life and morale (30:03) Branding vs. marketing in construction (43:13) Keep up with Yeves Perez and WorkBnB (47:02) Construction technology news of the week (48:38) Additional Resources: Listen to the show at: https://thecontechcrew.com  Follow us on Twitter: https://twitter.com/thecontechcrew  —  Follow Yeves on LinkedIn: https://www.linkedin.com/in/yeves-perez-workbnbceo/ Visit WorkBnB for more information: https://www.workbnbapp.com/ Watch WorkBnB’s Techstars Demo Day Pitch: https://www.youtube.com/watch?v=olek69P8suc —  See this week’s news articles! 🗞️⬇️ ➡️ DBIA Data Sourcebook https://dbia.org/wp-content/uploads/2023/11/DBIA-Data-Sourcebook-2023-Update.pdf ➡️ Applying Design for Manufacture & Assembly to Residential Construction https://blog.framecad.com/blog/applying-design-for-manufacture-assembly-to-residential-construction ➡️ Government Inaction Fueling the Housing Crisis https://www.kope.ai/blog/government-inaction-fueling-the-housing-crisis ➡️ AECInspire- Free Personal Pro Plan Trial https://www.linkedin.com/feed/update/urn:li:activity:7174050117803556864/ — The ConTech Crew is a construction news podcast dedicated to keeping you up to date with all the latest in construction technology.  Give us a follow so you never miss an episode!