On this episode of The Marketer’s Journey, I interview Amanda Bird Malko, CMO at G2, a software marketplace that reaches more than 60 million software buyers each year. Amanda discusses the importance of bringing teams and various stakeholders together to work towards one shared vision. She offers tangible and tactical tips for breaking down the silos among various teams like marketing, engineering and product so everyone can work together more symbiotically.  Check out this and other...

On this episode of The Marketer’s Journey, I interview Lisa Campbell, CMO at OneTrust. Lisa shares her perspective on making the jump from Autodesk, a massive company where she was also CMO, to a smaller-scale operation, including tips for managing your own expectations. She also reveals her perspective on content, data, building customer trust, and much more.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts! Key takeaways from...

On this episode of The Marketer’s Journey, I interview Quinn O'Brien, the CMO at Carnegie Learning, an ed-tech leader that is shaping the future of learning through AI. Letting us in on his unique career background so far, Quinn shares the story of his humble beginnings working as a receptionist at a marketing agency, and how that role piqued his interest in the brand side. He also shares stories from his past role at Lenovo, where he spent a large part of his career, and what he learned from...

On this episode of The Marketer’s Journey, I interview Jennifer Griffin Smith, CMO of Brightcove. Jennifer is in her sixth CMO role so far, so she has plenty of words of wisdom to share about what it takes to be a great marketing leader. She also shares her perspective on the realities of virtual engagement today, including advice for adapting to this digital-first landscape and ever-shrinking attention spans. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts,...

On this episode of The Marketer’s Journey, I interview Udi Ledergor, CMO at Gong. Udi gets vulnerable about the challenges he's faced helping to scale the organization to over $7 billion in value and over 1,200 employees—60 of whom are marketers—as marketer number one. He discusses some of the obstacles and realities of each growth stage, including self-doubt, marketing in a downturn, and more. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher,...

In this episode of The Marketer’s Journey, I interview Venkat Nagaswamy, EVP and CMO at telecommunications company Mitel. As someone who's held roles as a CEO, an analyst, a sales executive, and currently as a CMO throughout his 30-year career, Venkat has plenty of perspective, experience and wisdom to impart.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts! Key takeaways from this episode: Focus your efforts. According to...

In this episode of The Marketer’s Journey, I interview Randi Barshack, CMO of RollWorks, a division of NextRoll, an account-based marketing platform for B2B marketing and sales, and one of Uberflip’s partners. Randi runs a team that is all about meeting the buyers where they are, prioritizing authenticity, and understanding what you need to continue progressing along your own career trajectory.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,...

On this episode of The Marketer’s Journey, I interview Nicole Milstead, CMO at FinancialForce—a company that’s a true force in the world of B2B marketing. During our conversation, Nicole explains why she prefers to make her decisions both with a purposeful yet open intent, tending to stick to a carefully designed plan while remaining flexible and adaptable to change. She also explains her unique approach to understanding data across the entire buyer journey, and how to create content that...

On this episode of The Marketer’s Journey, I interview Deena Bahri, the CMO of StockX, an online destination where you can buy and sell trendy sneakers, streetwear, trading cards, collectibles, designer handbags and other luxury items. We chat about the concept of disruption including why content plays such a key role in the process, how to build a culture around your brand and the importance of being intentional every step of the way. Check out this and other episodes of The Marketer’s...

On this episode of The Marketer’s Journey, I interview Janet Matsuda, CMO of Sysdig. We discuss the benefits of adopting a messaging-first mindset for product marketers, why cross-collaboration is essential, and how to develop a messaging framework that will spread throughout your organization.  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode: Start a dialogue. Janet believes that as...

On this episode of The Marketer’s Journey, I interview Shawn Ahmed, the CMO of CloudBees, a platform which provides the leading DevOps solutions for large and compliance-first organizations. We discuss how Shawn has helped to scale the company from 18 to 60 employees, the concept of using a “pod” when organizing your go-to market strategy, and the need for segmentation at different parts of the sales funnel. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts,...

On this episode of The Marketer’s Journey, I interview Jon Miller, CMO of Demandbase. Jon has had an incredible career so far, having held some impressive roles including as the Co-Founder and CMO of Marketo, which was later acquired by Adobe. During our discussion, Jon shares his perspective on account-based marketing, including why it’s not just about finding the right accounts and sending them the right message, but understanding exactly where they are in their journey.Check out this and...

On this episode of The Marketer’s Journey, I interview Fred Studer, CMO at TIBCO. As a four-time CMO who has been at the helm of marketing teams at companies like Microsoft and Oracle, Fred had plenty of fascinating experiences to share during this episode. We chatted about everything from mindset to storytelling, including key strategies for elevating your brand and customer voice.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google...

On this episode of The Marketer’s Journey, I interview John Zissimos, the CMO at Okta, an identity management service that connects any person with any application on any device. Having held previous roles at Salesforce and Google, John shares his experience of finding the right marketing role, how to be a great people leader and how your customer’s stories can strategically position your brand.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher,...

On this episode of The Marketer’s Journey, I interview Armen Najarian, CMO and Chief Identity Officer at Outseer, a shared, global network of fraud and transaction data. As a spin-off company of RSA, a major network security company, Outseer has presented Armen with a unique opportunity to rebrand a company with already well-established roots. During our conversation, we discuss Armen’s extensive career background, leadership advice, strategies for taking a business to the next level and...

On this episode of The Marketer’s Journey, I interview Allison Lowrie, CMO at Vacasa, an international vacation rental management company based in Portland, Oregon. Having also previously held roles at Angi, HomeAdvisor and Cars.com, Allison shares her perspective on navigating marketing leadership, building a solid team and the challenges of two-sided marketplaces.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key...

On this episode of The Marketer’s Journey, I interview Stacey Epstein, CMO at Freshworks. As someone who has held roles as both CMO and CEO, Stacey understands the importance of choosing your own adventure along your career path. She explains how Freshworks approaches content strategy as a company with over 5,000 employees and over 400 million in recurring revenue, and why the skills you learn as a CMO often translate well into a role as CEO.Check out this and other episodes of The Marketer’s...

On this episode of The Marketer’s Journey, I interview Cate Lochead, CMO at JumpCloud. As a marketing executive who is on their third CMO role to date, Cate has plenty of wisdom to share about juggling product growth and the marketing machine, balancing a channel investment with your direct investment, and much more. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Strike the right balance....

In this episode of The Marketer’s Journey, I interview Peter Finter, CMO at CyberGRX. During our conversation, we discuss several interesting topics, including the importance of finding alignment with your finance department, and strategies for creating a predictable revenue engine.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Bigger isn’t always better. During his career, Peter has led...

In this episode of The Marketer’s Journey, I interview Dr. Patti Fletcher, a best-selling author, international speaker, award-winning business strategist, and CMO at Limeade. Patti shares her perspective on the employee experience, industry disruptions, content strategy, and much more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Disrupt the status quo. Throughout the various roles she’s...

In this episode of The Marketer’s Journey, I interview Julie Knight, CMO of Unit4. Julie shares the story of how she landed her position at the software company, which has over 2,000 employees and has been around for more than 40 years now. She also explains the playbook she and her team used to modernize the company’s content strategy and weave a consistent narrative across channels.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google...

In this episode of The Marketer’s Journey, I interview Daniel Incandela, the CMO of Reachdesk. We discuss the importance of creating a human connection in marketing, building relationships through gifting, and the entire buyer journey as a whole.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Focus on relationship building. One of Daniel’s main strengths in his role as CMO is building...

In this episode of The Marketer’s Journey, I interview Jeff Boehm, the CMO of Formlabs. We discuss the 3D printing space and some of its practical applications in areas like dentistry, the medical field and more. Jeff shares his perspective on the importance of understanding your market, especially when you’re still learning the various applications of your offering.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways...

In this episode of The Marketer’s Journey, I interview Carly Brantz, CMO at DigitalOcean. We discuss strategies for keeping marketers engaged and continuously evolving in their roles. Carly also shares her perspective on the changing nature of the content strategy, and why it’s an essential component of the customer journey today.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Keep it fresh. When...

In this episode of The Marketer’s Journey, I interview Kim Caldbeck, the CMO of Coursera. We discuss how Kim approached learning the business when she first came on as a director, and how she ultimately worked her way up to the role of CMO. Kim also shares her top tips for customer acquisition and her philosophy on leading a team of marketers amidst a changing landscape. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key...