Niki Albon has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox and huge influencers such as Mr. Beast with 178m subscribers on YouTube. However, he says you don’t need a huge budget to get started with influencer marketing. You just need to know your audience, and be strategic about partnering with the right people. If you’re considering or already doing influencer marketing, you’ll want to hear what Niki has to say on the topic. He built a following of more than 400k followers on his own social channels, before joining award winning agency Cherry Pick Talent, where he advises brands on influencer campaigns.