If you are struggling to increase your sales in the current economy, then you have to change how you attract today’s digital consumers. In today’s episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit.  Episode Highlights: [00:00] - Intro [01:20] - The moment clients decide to buy from you [03:35] - The department with the greatest impact on the actual sale [06:15] - How the 2008 recession affected his company [08:40] - Why discomfort can help us innovate and grow [11:55] - Why you need to have people in your life who will hold you accountable  [13:50] - Listening to your customers’ questions and addressing them strategically [20:10] - Selling in a way that no one else in your space is doing [25:40] - The Big 5 - the five areas you need to focus your content on [32:45] - Why pricing articles do well right away [37:55] - The most viewed page on your website after the home page [40:55] - How addressing problems or concerns is actually helpful [47:20] - The importance of creating videos and which ones you should be making [52:55] - Benefits of a seller-free sales experience and how to implement one [1:01:05] - Example of how to implement assignment selling with the customer  [1:05:35] - How assignment selling saves you time and makes you money == Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/  Resources: == Create an email signature: https://www.wisestamp.com/ == Check out some of Marcus’s books: https://marcussheridan.com/marcus-sheridan-books  💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast!...