Today, Tom’s guest is Aaron Horner, Director of Video Marketing at Contractor Growth Network. Aaron explains how powerful storytelling is in the marketing content you create for your business. He also shares how you can bring your current clients into your stories, which makes the content much more relatable to prospects who see your videos on social media.  Episode Highlights: [00:00] - Intro [02:00] - The work Aaron does with Contractor Growth Network [04:15] - Storytelling - what is it and how to do it well [06:53] - Examples of stories Aaron and his team tell [10:20] - How CGN plans out the storytelling process with contractors [11:58] - What do they do when they come across people who don’t want to be interviewed [12:26] - How to encourage your current clients to be part of the storytelling process [13:20] - Crazy things homeowners have said to Aaron [15:26] - Posting videos through ad campaigns on social media [18:49] - Letting your work speak for itself [20:56] - What to do if you can’t create video content yet [21:31] - How to get in contact with Aaron for advice [22:30] - Why Tom wants you to stop half-assing your marketing efforts Resources: ==Contractor Growth Network: https://www.contractorgrowthnetwork.com/  💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify