When you want to buy something and find the right product, even if it’s expensive, you’re willing to spend the money because you see its value. Selling works the same way! If you understand how you feel when you buy something, it can help you sell better.  Tim and Derek explain that if you want to boost your sales, you should sell like you buy because this allows you to understand the mindset and needs of your client. It also allows you to sell more effectively by speaking about the value of what you’re offering instead of just the price. In this episode, they discuss: What does it mean to sell like you buyHow spending money on big projects for his home has made Derek more confident when selling expensive services to his clientsSelling like you buy, instead of being afraid of the numbersThe role of sales training, repetition, and learning from mentors to develop your sales skillsBuilding the skills and mindset to attract high-value clients and not be afraid of big projects and costs Resources: 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify