Tom is at it again. After being out of the game for over 12 years, he is building a brand new painting company, Simplify Painting, from scratch. In this episode, Tom shares why he’s returning to the industry, his strategies for building a contracting company from the ground up, and how he is approaching marketing, lead generation, and brand building. Tom also shares the impressive sales and profit numbers Simplify Painting has achieved in a short time. Episode Highlights: [00:00] - Tom’s new business: Simplify Painting [01:22] - Why Tom started a new painting business  [03:24] - Creating new experiences and stories to share [06:38] - How Tom started his new business from scratch [06:51] - Strategies for lead generation [07:26] - #1: Paid sources [09:36] - #2: Prospecting [10:44] - #3: Utilizing social media and SEO [11:22] - #4: Door-to-door canvassing [11:52] - How side hustle allows him to focus all profits on business growth [13:10] - Sales success so far [15:36] - Why Tom turned down a $14k job [17:31] - Mistakes Tom made that cost him money [20:08] - Quick, consistent, and clear communication [21:12] - Don’t be discouraged by economic negativity [23:16] - Importance of quality control and maintaining high standards [26:30] - Build your brand [27:52] - Implement the strategies of BATTLEGROUND  [29:41] - Final thoughts Resources: == Simplify Painting: https://www.simplifypainting.com/  💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify