Matt Bacak started email marketing back in 1999... and was one of the first people to put up a squeeze page. And, if you’ve ever seen that little image of a lock on squeeze pages, he’s the one who invented that. What’s interesting is, after 8000+ split tests, he has some amazing stats that we can learn from. For example, personalized emails increase sales by 6X. People who come through email spend 138% more than other platforms. And, at the end of the show he revealed a game changing marketing stat regarding folks who have an American Express card.