How can you sell a fiction experience rather than just selling a story? How do our personal obsessions arise in our books, whatever the genre? David Viergutz shares his thoughts in this episode. In the intro, the best marketing investments for authors [Self Publishing Advice]; Abundance mindset for authors [KWL Podcast]; Written Word Media have now announced direct sales links in their email newsletters. Plus, Redefining a profession [Seth Godin]; Achieve more with Gen AI [Masterclass]; My thoughts on the Draft2Digital survey on AI licensing; My book, Artificial Intelligence, Blockchain, and Virtual Worlds; Spear of Destiny out now, and Blood Vintage: A Folk Horror Novel. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  David Viergutz is a disabled army and law enforcement veteran and the author of over 20 horror, dark fantasy, and thriller novels. He also hosts The Nightmare Engine Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * The similarities and differences between dark fantasy and horror * Why horror is the genre of hope * Religious elements in horror * Multiple streams of income and selling wide * The mindset shift to selling direct * ScareMail — creating a unique fiction experience * The behind the scenes work involved in selling a physical product * Building your email list through your e-commerce store