Joe and Tom welcome Carla Varriale-Barker, Shareholder at Segal McCambridge, and Lecturer at Columbia. Carla talks about the rights of publicity, and the legal issues with NIL. She also talks about the state of trademarks and IP. Carla also speaks to how schools could try and claim rights to players that transfer and the antitrust concerns with that. She talks about the legal issues that the NCAA will deal with in the future. Carla also talks about foreign investment in American sport. She also talks about the challenges of deep fakes and legally protecting athletes, and the big impact of Artificial Intelligence on sports and sports law as a whole.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.   Links: https://www.linkedin.com/in/carla-varriale-barker-she-her-6536342/ https://www.segalmccambridge.com/attorneys/carla-varriale-barker/