Convincing Customers to Take the Plunge into New Tech with Toby

Convincing Customers to Take the Plunge into New Tech with Toby Thorne, Head of Customer Care at bp pulse

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Description

This episode features an interview with Toby Thorne, Head of Customer Care at bp pulse. In this episode, Toby talks about how social media has put the pressure on to create a flawless customer experience, translating feedback into insights and action items, and managing customer hesitancy on adopting new technologies.

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