Howdy, y’all, and welcome to The Cyber Ranch Podcast!  Our guest is Ayman Elsawah, who, like Allan these days, is a fractional CISO and founder of his own security company.  He has done the fractional CISO thing many times.  He has also been a professor, a security consultant, and a cloud-specific security consultant.  His tenure includes eBay, NCC Group, Justworks and Masterclass.  Ayman and Allan are talking about how cybersecurity teams can integrate themselves with the rest of the business. So we talk about the role of the CISO in business enablement all the time. Allan argues, based on the wise words of Scott McCool, a friend and mentor, that we are not here to enable the business.  Rather we are here to BE the business.  The distinction is that enablement still puts the CISO off to the side of the goings on.  Being the business means that the CISO is part of the process, in there with sleeves rolled up alongside CRO, CMO, CFO, CEO, COO, etc.  So let’s ask the question twice: In a B2B context, what are three things a CISO can do to enable the business? In a B2B context what are three things a CISO can do to BE the business? Presumably one of these involves being part of the sales cycle? Let’s drill in on the company’s products/services. Not talking about sales, but rather the products and services themselves, how can we as security practitioners be an integral part of products and/or services?  What are three ways we can be the business there? What about the relationships? How do we strengthen being the business with regards to relationships with our peers? What about customer-facing activities beyond sales? How do we be the business with regards to our customers? Challenge round, what about B2C? Melanie Ensign in a panel she was part of said that one way Cybersecurity can help B2C is by reducing support tickets.  This is pure genius.  Any other B2C tips? You have your own podcast, and a newsletter, book…. Tell our listeners all about what you offer the cybersecurity world... Y'all be good now!