In this episode, Allan tackles the idea of selling the CISO mission. He deconstructs the types of CISOs and the "selling" they must do.  Sometimes you really are selling, but most of the time you should be solving business problems. Allan speaks to: Business objectives met Business risks reduced Maturity And also deconstructs the art of selling itself. Hint: Business Impact Analysis is a valuable tool in this whole process. Special thanks to Helen Patton and Melanie Ensign for prompting this exploration. Y'all be good now!