Howdy, y’all, and welcome to The Cyber Ranch Podcast… AND The Audience 1st Podcast!  What you are about to hear was recorded LIVE! at the CISO XC conference in Dallas-Fort Worth, Texas (my very favorite conference!)  I am your host, Allan Alford, CEO of Alford & Adams Consulting.  I have co-host on this episode, Dani Woolf, of the Audience 1st podcast!    On her show, Dani interviews security buyers so vendors can more efficiently market and sell to them without ruffling their feathers (or piss them off).  What we’re doing on this joint endeavor is interviewing various CISOs and other folks about their roles in cyber.  This week’s show focuses on the pros of cybersecurity – we covered the negatives last week, and this week we cover the positives.  My listeners should know by now that I like to end on a positive note…   WARNING: Some naughty language