The Next College Sports Transformation
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College sports are back. Take it from fans of the Virginia Tech Hokies. On Sept. 3, close to 70,000 of them screamed out the team’s entrance song, “Enter Sandman” by Metallica, at the 2021-22 season opener against the UNC Tar Heels. The Virginia Tech crowd was so amped up that their rendition of the rock classic registered as a seismographic activity for Blackburn, Virginia. But there are other tremors reshaping college sports. How will the U.S. Supreme Court’s summer ruling allowing student-athletes to make money from sponsorships play out on campuses? From colleges rethinking the role of sports to game-changing legal cases, this Daily Dose gives you a courtside view of the shifts that could fundamentally alter the relationship between the NCAA, school campuses and athletes.
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