Joining us today on the podcast is my brother Ross. As you will hear from today's episode, I didn't bring Ross on solely because we are blood-related. Ross is a super talented sales trainer that works with high-tech sales teams to grow revenue & acquire the right customers. He introduces us today on how to sell a different way, the conscious way.  In Ross' words: My Approach Most salespeople are trained on a playbook, hit the auto-dialer, and begin to belt out their rehearsed lines. Worse yet, those among them often considered “the best” are merely slightly better than the most at memorizing objection handles or pithy quotes from the playbook. The Conscious Selling methodology takes a radically different approach, one built for today’s buyer, one who is constantly learning and adapting to the market and whose needs are constantly evolving and changing—far faster than your playbook can keep up with. I don’t focus on static plays and already-dated playbooks. Instead, I focus on teaching your team how to achieve continuous value alignment with your buyers. The approach is consultative, no non-sense, and most importantly integrity-based. My reps have conversations that create win-win-win deals for business, customer, and customer’s customer alike. Connect with Ross on LinkedIn> https://www.linkedin.com/in/rhmorgan1/ Today's episode was brought to you by the Just Go Grind Podcast with Justin Gordon Listen on iTunes> https://podcasts.apple.com/us/podcast/just-go-grind-with-justin-gordon/id1397036566 Need a website? Visit tailorpage.com