Jeff Dudan is an Undercover Boss, seasoned business builder, and former college football player who went to Florida to paint in the wake of Hurricane Andrew and two years later launched AdvantaClean, a national restoration franchise that had 240 locations in 37 states when Jeff exited the company in 2019. If you’ve ever wondered why CEOs earn six-figure salaries and how you can do the same, Jeff Dudan has the answer, and it's called Discernment. Given the opportunities at our fingertips, especially right now, there has never been a better time to establish yourself as an entrepreneur in the world. There’s only one problem: there are so many opportunities out there, it can feel like an impossible task to decide which ones are worth pursuing. In his new book, Jeff gives you the set of tools, models of thought, beliefs, and principles that you can quickly lay decisions against to make the best choice. Drawing on personal stories, Jeff shows that refining your discernment is a lifelong process that requires trust and intentionality. Get Jeff's New Book Discernment> https://www.amazon.com/Discernment-Business-Athletes-Regimen-Decisions/dp/1544508506 Key Moments At an early age, Jeff learned half the idea is showing up. Jeff learned if he could apply himself, he could do anything.  In College, Jeff started a painting business. 2 years after they were earning 79,000 a summer. As Jeff was finishing up his football career, he was starting his entrepreneurial career.  When Hurricane Andrew hit, he left to help and thought he would only be a few weeks. It ended up being 3 years.  He started what was Advantaclean. Ending up with 230 locations.  Jeff always has had a passion to help people.  Jeff thought the Franchise model would give him more control of his time.  Reading is Jeff's secret to building your toolkit.  Top 3 Takeaway 1. True leaders can stand on nothing and create something. 2. Is this the business decision you can make for the families you are responsible for? 3. Control your inputs. Reading helps you build your toolkit.  Want to get on the waitlist of my online podcasting course? Email me by visiting colinmorgan.biz